Having a great looking head shot will assist you with branding for both your business and also yourself.Having a bad head shot will not envoke trust in potential clients/customers. Bad includes: Out of date pictures (I once met someone after connecting with them...
Tracking of consumer’s movement within a retail space can give valuable insight into how to sell products and services better – offering yet another dimension to the demographic ‘Big Data’ retailers glean from your everyday shopping.The use of location based...
The thing with marketing – in fact anything to do with business – is that you cannot rest on your laurels. Things change – you need to measure the success of your marketing and relate that to your original Research and Strategy, sometimes you may also need to refine...
Visionary continues to share information on how our marketing process works – helping businesses to establish a strong integrated marketing strategy. Let’s consider Research and what it means to your business.Effective Research will allow you to understand your...
Visionary are strong advocates of Integrated Marketing – it allows us to adopt new methods and practices and implement it right throughout our business and our client businesses. We also love to talk to people about Integrated Marketing and impress on you the need to...
By Craig Allan, Visionary GroupWhen I sat down to write this article I recalled numerous conversations about Social Media, and Facebook in particular. We’ve reviewed some of the finer issues that consistently emerge in talks with our client partners… most of the...
