by rachwpadmin | Feb 20, 2014 | digital economy, digital marketing, digital strategy, human computer interaction, integrated marketing, market research, marketing campaigns, mobile commerce, privacy, relationship marketing
Tracking of consumer’s movement within a retail space can give valuable insight into how to sell products and services better – offering yet another dimension to the demographic ‘Big Data’ retailers glean from your everyday shopping.The use of location based...
by rachwpadmin | Sep 21, 2012 | content management systems, market research, surveys
By Craig Allan”Running surveys from a traditional perspective can be costly and takes a lot of time and effort, by utilising the benefits of the Internet researchers are able to streamline several aspects of the process; the capture and analysis of respondent...
