by Rachel Allan | Feb 22, 2013 | business development, integrated marketing, marketing, social media, website
As happens at the start of the year all of the experts come out and give their take on what is going to be the ‘thing’ to do in their chosen field for that year. Marketing for 2013 has certainly had its fair share of articles written and thoughts...
by Rachel Allan | Feb 15, 2013 | business, business development, website
This week I built and created an online store – a proper one with the shopping cart and everything. It was exciting and tedious all at the same time and it made me very thankful that my partner (in life and business) is an expert in these areas of website...
by Rachel Allan | Feb 8, 2013 | business, business development, mum in business
I have just had to make a big decision – you know the ones that are going to shift the course of your life and also possibly impact on others also – not the ‘what am I going to have for breakfast’ type decisions. – a real decision.We have all made ‘real’ decisions in...
by Rachel Allan | Jan 29, 2013 | business, business development
Often I look at businesses and wonder how they are surviving – their windows are covered in A4 computer print outs, they don’t have a logo – or have 4 – no website, no social media, grumpy staff. They do everything that you shouldn’t. In truth the owners have...
by Rachel Allan | Jan 25, 2013 | branding, business, mum in business, personal branding
Our world puts people into categories; you are a child, a student, baby boomer or Gen X, Y or Z, a worker, traveller and parent. You are this religion or that; you are put in a social class. Your family values determine if you marry and have babies; if you go out and...
by rachwpadmin | Jan 15, 2013 | attracting clients, customer feedback, digital strategy, facebook, product/service development, promotional opportunity, relationship marketing, social media, time management
By Craig Allan, Visionary GroupWhen I sat down to write this article I recalled numerous conversations about Social Media, and Facebook in particular. We’ve reviewed some of the finer issues that consistently emerge in talks with our client partners… most of the...