by Rachel Allan | Jul 4, 2013 | integrated marketing, marketing
The whole purpose of marketing is to raise awareness of your brand, product or service with the ultimate aim of making a sale. Visionary has created a marketing process to help businesses make great marketing decisions.At this point we need to make the differentiation...
by Rachel Allan | Jun 27, 2013 | campaign, integrated marketing, internal sales, marketing, research, strategy
Visionary are strong advocates of Integrated Marketing – it allows us to adopt new methods and practices and implement it right throughout our business and our client businesses. We also love to talk to people about Integrated Marketing and impress on you the need to...
by rachwpadmin | Jun 15, 2013 | digital economy, ebusiness, eCommerce, email, online communications, online sales, small business, sme's
By Craig Allan”e-business is essentially any business activity that uses technology as an enabler… in modern business environments it’s almost all business activities. This is, however, many Small to Medium Enterprises (SME’s) that can use...
by Rachel Allan | Jun 14, 2013 | campaign, communication, internal sales, marketing, social media, website
Do you want to find, attract and win new clients? Nurture and retain existing clients? Entice former clients back? You can do all of this while reducing your marketing and client service costs…..it is called relationship marketing!The time has come to talk...
by rachwpadmin | Jun 3, 2013 | digital marketing, digital strategy, google glass, human computer interaction, online search
By Craig Allan Over the past few weeks, commentators in the Digital Marketing field have lauded the pending arrival of Google Glass (when they were given a pair to preview) and how search is going to change the way people use online search – it’s...
by Rachel Allan | May 25, 2013 | campaign, communication, event management, marketing, social media
Publicity is defined as information used to draw public attention to people, products, services, events and so on.Publicity is an important part of an overall marketing campaign and needs to be managed to ensure that a consistent message or story is told.Publicity can...
