by Rachel Allan | Aug 29, 2013 | integrated marketing, internal sales
This is the part we all want in our business – the part that will see the $ coming in the door – money is everything to a business – it is the lifeblood and so important to our success.Many people are racing to get to this part without considering all the other...
by Rachel Allan | Aug 22, 2013 | integrated marketing, internal sales
The primary purpose of good marketing is to drive the right customers into your business shopfront. At the ‘action’ stage of the Visionary process this is where the importance of well thought out Campaigns; underpinned by sound Research and Strategy will ensure...
by Rachel Allan | Aug 15, 2013 | campaign, integrated marketing, marketing
The key to an effective marketing campaign is one that is timely and co-ordinated. If your marketing campaigns are ad hoc or are not providing you the outcomes you want then you need assistance.Do your marketing activities unroll when you need them to, or when you...
by Rachel Allan | Aug 8, 2013 | campaign, communication, integrated marketing
From the Strategy, Campaigns can be created that are directed and utilise the best marketing communications mix to reach your desired outcome. Campaigns effectively detail the implementation of your Strategy. They will include ways to measure the return on investment,...
by Rachel Allan | Jul 25, 2013 | digital strategy, integrated marketing, strategy
Effective marketing Strategy development will be guided by your Research and also your business plan. A clear marketing strategy will provide direction for your marketing activity and also a way of measuring your activities. It will establish goals and the optimal...
by Rachel Allan | Jul 11, 2013 | integrated marketing, research
Visionary continues to share information on how our marketing process works – helping businesses to establish a strong integrated marketing strategy. Let’s consider Research and what it means to your business.Effective Research will allow you to understand your...
