by rachwpadmin | Feb 20, 2014 | digital economy, digital marketing, digital strategy, human computer interaction, integrated marketing, market research, marketing campaigns, mobile commerce, privacy, relationship marketing
Tracking of consumer’s movement within a retail space can give valuable insight into how to sell products and services better – offering yet another dimension to the demographic ‘Big Data’ retailers glean from your everyday shopping.The use of location based...
by rachwpadmin | Jun 3, 2013 | digital marketing, digital strategy, google glass, human computer interaction, online search
By Craig Allan Over the past few weeks, commentators in the Digital Marketing field have lauded the pending arrival of Google Glass (when they were given a pair to preview) and how search is going to change the way people use online search – it’s...
