by rachwpadmin | Feb 20, 2014 | digital economy, digital marketing, digital strategy, human computer interaction, integrated marketing, market research, marketing campaigns, mobile commerce, privacy, relationship marketing
Tracking of consumer’s movement within a retail space can give valuable insight into how to sell products and services better – offering yet another dimension to the demographic ‘Big Data’ retailers glean from your everyday shopping.The use of location based...
by Rachel Allan | Oct 30, 2013 | digital strategy, social media, time management
Do you work with, or are you the type of person who reacts all the time to what is happening in your environment? Juggling all your balls in the air, catching one only to throw it up in the air again?Your product launch is this week – quick send e-mails. That event is...
by rachwpadmin | Oct 23, 2013 | digital marketing, digital strategy, integrated marketing, Internet marketing, keyword research, marketing, Meta tags, online search, search engine optimisation, SEO, website optimisation, website traffic
Google celebrated 15 years this September, which is a big deal considering the Internet officially started in 1995. Also at this time Google has also rolled out an update of it’s algorithm dubbed ‘hummingbird’, aimed at making searches easier for the user.SEO experts...
by Rachel Allan | Jul 25, 2013 | digital strategy, integrated marketing, strategy
Effective marketing Strategy development will be guided by your Research and also your business plan. A clear marketing strategy will provide direction for your marketing activity and also a way of measuring your activities. It will establish goals and the optimal...
by rachwpadmin | Jun 3, 2013 | digital marketing, digital strategy, google glass, human computer interaction, online search
By Craig Allan Over the past few weeks, commentators in the Digital Marketing field have lauded the pending arrival of Google Glass (when they were given a pair to preview) and how search is going to change the way people use online search – it’s...
by Rachel Allan | Mar 20, 2013 | digital strategy, social media, website
As the owner of a business it is extremely hard to be able to keep on top of all the changes that happen – tax, employment, law, marketing, accounting. For me I stick to what I understand and call on the help of others who are expert in their field.Social media is...
