by rachwpadmin | Feb 7, 2013 | digital strategy, Internet marketing, marketing campaigns, organise search engine optimisation, pay-per-click, SEO, website development
By Craig Allan”I’ve spent so much money on my website, but nobody is visiting my site – what do I do?”We hear this almost every day, business operators have created a substantial investment in their website; it looks great and engages...
by Rachel Allan | Jan 25, 2013 | branding, business, mum in business, personal branding
Our world puts people into categories; you are a child, a student, baby boomer or Gen X, Y or Z, a worker, traveller and parent. You are this religion or that; you are put in a social class. Your family values determine if you marry and have babies; if you go out and...
by rachwpadmin | Jan 15, 2013 | attracting clients, customer feedback, digital strategy, facebook, product/service development, promotional opportunity, relationship marketing, social media, time management
By Craig Allan, Visionary GroupWhen I sat down to write this article I recalled numerous conversations about Social Media, and Facebook in particular. We’ve reviewed some of the finer issues that consistently emerge in talks with our client partners… most of the...
by rachwpadmin | Nov 14, 2012 | facebook, google, pinterest, social media, wikipedia, youtube
By Craig Allan’FaceBook has over 800 million active monthly users (Dec 2011) across the globe, if it was a country in it’s own right it would be the 3rd largest in the world! Social Media sites have become an effective way of businesses to communicate with...
by rachwpadmin | Sep 21, 2012 | content management systems, market research, surveys
By Craig Allan”Running surveys from a traditional perspective can be costly and takes a lot of time and effort, by utilising the benefits of the Internet researchers are able to streamline several aspects of the process; the capture and analysis of respondent...
by rachwpadmin | Apr 6, 2012 | Google AdWords, Google Analytics, Internet marketing, keyword research, Meta tags, pay-per-click, SEO, target markets, website traffic
By Craig AllanA typical campaign would utilise some or all of the following activities:Development of targeted keywords to accurately describe your product and services; continual review of keywords and development of new keywords as new markets are targeted, your...
