by rachwpadmin | Jun 3, 2013 | digital marketing, digital strategy, google glass, human computer interaction, online search
By Craig Allan Over the past few weeks, commentators in the Digital Marketing field have lauded the pending arrival of Google Glass (when they were given a pair to preview) and how search is going to change the way people use online search – it’s...
by Rachel Allan | May 25, 2013 | campaign, communication, event management, marketing, social media
Publicity is defined as information used to draw public attention to people, products, services, events and so on.Publicity is an important part of an overall marketing campaign and needs to be managed to ensure that a consistent message or story is told.Publicity can...
by Rachel Allan | May 22, 2013 | branding, campaign, integrated marketing, marketing, strategy
Opportunities to market and promote your products and services are expanding, as are the way that people respond to promotions. Sifting through all of the options can be confusing and overwhelming – not helped by the numerous advertising consultants making contact...
by rachwpadmin | Apr 25, 2013 | business tools, content management systems, open source software
By Craig Allan” Open Source used to have questionable reliability and was not considered to be best for business – Now Open Source software rivals the big brand companies for share of the business tools landscape… and this is only the...
by rachwpadmin | Apr 9, 2013 | content management systems, Joomla! CMS, website development, websites
By Craig Allan”Before you contract a web developer, make sure they use a Content Management System (CMS) – It will save you time and money in the long run!”You’ve just spent thousands of dollars on your new company website, the...
by rachwpadmin | Feb 19, 2013 | content management systems, eCommerce systems, eCommunity, Joomla! CMS, joomlapolis, website development
By Craig AllanVisionary Group gave two eCommunity presentations at a conference run by a Melbourne based User Group for Joomla! – a Content Management System website platform used both in-house and for all our client website projects.Joomla! CMS is one of the most...
