by rachwpadmin | Feb 20, 2014 | digital economy, digital marketing, digital strategy, human computer interaction, integrated marketing, market research, marketing campaigns, mobile commerce, privacy, relationship marketing
Tracking of consumer’s movement within a retail space can give valuable insight into how to sell products and services better – offering yet another dimension to the demographic ‘Big Data’ retailers glean from your everyday shopping.The use of location based...
by rachwpadmin | Jun 15, 2013 | digital economy, ebusiness, eCommerce, email, online communications, online sales, small business, sme's
By Craig Allan”e-business is essentially any business activity that uses technology as an enabler… in modern business environments it’s almost all business activities. This is, however, many Small to Medium Enterprises (SME’s) that can use...