by Rachel Allan | Aug 8, 2013 | campaign, communication, integrated marketing
From the Strategy, Campaigns can be created that are directed and utilise the best marketing communications mix to reach your desired outcome. Campaigns effectively detail the implementation of your Strategy. They will include ways to measure the return on investment,...
by Rachel Allan | Jun 27, 2013 | campaign, integrated marketing, internal sales, marketing, research, strategy
Visionary are strong advocates of Integrated Marketing – it allows us to adopt new methods and practices and implement it right throughout our business and our client businesses. We also love to talk to people about Integrated Marketing and impress on you the need to...
by Rachel Allan | Jun 14, 2013 | campaign, communication, internal sales, marketing, social media, website
Do you want to find, attract and win new clients? Nurture and retain existing clients? Entice former clients back? You can do all of this while reducing your marketing and client service costs…..it is called relationship marketing!The time has come to talk...
by Rachel Allan | May 25, 2013 | campaign, communication, event management, marketing, social media
Publicity is defined as information used to draw public attention to people, products, services, events and so on.Publicity is an important part of an overall marketing campaign and needs to be managed to ensure that a consistent message or story is told.Publicity can...
by Rachel Allan | May 22, 2013 | branding, campaign, integrated marketing, marketing, strategy
Opportunities to market and promote your products and services are expanding, as are the way that people respond to promotions. Sifting through all of the options can be confusing and overwhelming – not helped by the numerous advertising consultants making contact...
