Modern marketing
The Blog
Facebook Changes to affect business
Social media is about that - being social - not salesy. Gently pulling people into your business through telling a compelling story - not thrusting your message onto them and ramming it down throats of unwilling people, over and over and over again. Facebook has...
Creating Success on Pinterest
Images. Pinterest is all about images. Therefore images you pin must be high quality, appealing and tell the story of your brand. The more amazing your images are the more chance of success you will have.Pinterest has had the quickest adoption of any other social...
Creating a ‘job’ that will challenge and inspire
Have you ever had that feeling that you are doing something that is so totally right for you; You feel excited, energised, positive and buzzing with anticipation as to what wonderful thing will happen next for you; The universe is in alignment, it is all working out...
Heartbleed OpenSSL: A Visionary Group Perspective
There's been a lot of media about a new virus that has been discovered, we wanted to let you know that Visionary Group Client websites are not affected by the new virus.Heartbleed is a server based virus which impacts secure connections, such as online banking and...
Are you ready to start your own business?
The motivation for people to start a business is often as diverse as the businesses that they choose to start. For some it comes out of desperation to not being able to find a job; for some it is the need to not want to ‘work for the man’; for others it is because you...
Ballarat CoLab: From Potential to Purpose
Since mid 2013, Craig from Visionary has been contributing to the development of a new coworking space - initially to exchange ideas during the feasibility stage and now as Secretary of the recently formed interim board, given the task to turn the dream into...
SOLOMO: Will Retail Consumer Big Data Self Regulation Protect Privacy?
Tracking of consumer’s movement within a retail space can give valuable insight into how to sell products and services better - offering yet another dimension to the demographic ‘Big Data’ retailers glean from your everyday shopping.The use of location based services...
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Characteristics of a marketing god/goddess
Do you work with, or are you the type of person who reacts all the time to what is happening in your environment? Juggling all your balls in the air, catching one only to throw it up in the air again?Your product launch is this week – quick send e-mails. That event is...
WordPress vs. Joomla!: Leading Open Source Content Management Systems Worlds Apart?
Since 2007, Visionary Group has used a great number of proprietary and Open Source website development platforms for development of new business websites, redevelopment of existing sites and as part of an integrated Internet marketing campaigns for clients. After a...
Why You Absolutely Still Need A Business Website!
Over the years, every now and then when attending networking events, we hear a familiar remark - ‘I don’t need a website’... we respond by saying ‘Good luck with that!’ The role of the website is still as important than it was a decade ago, some may see that social...
What Do I Want From Networking?
I have recently started to extend my networks and attended a few new events, just to see what they are like. I have found meeting new people to be refreshing, and guess what even some doors have been opened for opportunities - I like that!Sometimes you just need to...
Three M’s to a competitive website
Your website is just as important as your shop front or office - as such it should be maintained, managed and marketed in the same way. The three m's of a competitive website:Maintained: This includes keeping content up-to-date, links working, uptime and speed of your...
My website is a waste of time, I don’t need it
Your website is an extension of your business, it should provide information to existing and potential clients/customers, it should give people opportunities to learn more about your offerings and to connect with you. There is not a business type that I can think of...
Why you can’t reach your customer.
Personalisation – that is the way of the future. Just like your favourite shop knows your name, your partners and kids names, the things you like and how you want to purchase – as will your favourite websites, search engines and social media.It doesn’t matter what...
Good Headshots Will Sell More
Having a great looking head shot will assist you with branding for both your business and also yourself.Having a bad head shot will not envoke trust in potential clients/customers. Bad includes: Out of date pictures (I once met someone after connecting with them...
Facebook Ads: Maturing product worth a look… potential threat to Google AdWords for business?
At Visionary, we've run numerous advertising campaigns for our clients and also for ourselves, we've seen the potential in the early stages and the increasing positive impact Facebook delivers to business.Things are ramping up quickly at Facebook in terms of how...
Facebook Changes to affect business
Social media is about that - being social - not salesy. Gently pulling people into your business through telling a compelling story - not thrusting your message onto them and ramming it down throats of unwilling people, over and over and over again. Facebook has...
Creating Success on Pinterest
Images. Pinterest is all about images. Therefore images you pin must be high quality, appealing and tell the story of your brand. The more amazing your images are the more chance of success you will have.Pinterest has had the quickest adoption of any other social...