Modern marketing
The Blog
So You Want To Be 1st Page On Google?
“...We get phone calls out of the blue all the time at Visionary Group from people who can put us “... on first page of Google” - after asking them if they have actually had a look at our business (Digital Marketing Strategy), I politely say “No Thanks” and end the...
Who Will Do Your Next Task?
It seems I have been involved in a number of discussions lately about outsourcing services overseas. My stand is that our business will never outsource services overseas that can be done here in Australia, by Australians. However in an open minded kind of way I have...
Google Algorithm April 21 Update Confirms Importance of SOcial, LOcal & MObile (SOLOMO)
Google indicated last year that extra emphasis was going to be given to mobile responsive websites. Furthermore, the early adopters of integrated mobile ready sites with quality local search capabilities are going to be the standout winners with the next Google update...
Why You Absolutely Still Need A Business Website!
Over the years, every now and then when attending networking events, we hear a familiar remark - ‘I don’t need a website’... we respond by saying ‘Good luck with that!’ The role of the website is still as important than it was a decade ago, some may see that social...
What Do I Want From Networking?
I have recently started to extend my networks and attended a few new events, just to see what they are like. I have found meeting new people to be refreshing, and guess what even some doors have been opened for opportunities - I like that!Sometimes you just need to...
Three M’s to a competitive website
Your website is just as important as your shop front or office - as such it should be maintained, managed and marketed in the same way. The three m's of a competitive website:Maintained: This includes keeping content up-to-date, links working, uptime and speed of your...
My website is a waste of time, I don’t need it
Your website is an extension of your business, it should provide information to existing and potential clients/customers, it should give people opportunities to learn more about your offerings and to connect with you. There is not a business type that I can think of...
Why you can’t reach your customer.
Personalisation – that is the way of the future. Just like your favourite shop knows your name, your partners and kids names, the things you like and how you want to purchase – as will your favourite websites, search engines and social media.It doesn’t matter what...
Good Headshots Will Sell More
Having a great looking head shot will assist you with branding for both your business and also yourself.Having a bad head shot will not envoke trust in potential clients/customers. Bad includes: Out of date pictures (I once met someone after connecting with them...
Facebook Ads: Maturing product worth a look… potential threat to Google AdWords for business?
At Visionary, we've run numerous advertising campaigns for our clients and also for ourselves, we've seen the potential in the early stages and the increasing positive impact Facebook delivers to business.Things are ramping up quickly at Facebook in terms of how...
The Pressure Cooker Effect
When I fell pregnant there was nothing anyone could have told me to prepare for the change that having a baby would do to me and also my life. For all the times I have felt pressure and stress – nothing could compare to the constant pressure felt with a new baby –...
What they don’t tell you
As soon as you start announcing you are pregnant there seems to be stages of excitement and levels of information people start to talk to you about. It starts with excitement – then general tips – then birth stories. Everyone seems to be the expert on pregnancy, birth...
My Story
This is my story and my reason why I have started When Baby Meets Business.Life was going along in a very hectic manner – personally I was at the gym at least 3 times a week, feeling energised. I was building a great event management company and sometimes marketing...
Using Social Media As It Should Be
There are few businesses who use social media as it should be used. To engage your audience. To create posts that encourage ‘conversation’. There are many different ways that you can do that, which will vary depending on the business that you are in.Recently a local...
Social Video – what you need to know
It has been said that images and video on social media gain higher engagement through more likes and sharing. The incredible rise in popularity of platforms like Pinterest and Instagran which are purely image based only proves this.What are your options?YouTube has...
Pinterest surpasses Instagram beating Google
Let’s celebrate, Pinterest is still alive, infact it is more than alive – this platform is fast rising to become one of the giants of the social media world.It had been a while since I had heard anything about Pinterest. It is no secret that this is my all time most...
So You Want To Be 1st Page On Google?
“...We get phone calls out of the blue all the time at Visionary Group from people who can put us “... on first page of Google” - after asking them if they have actually had a look at our business (Digital Marketing Strategy), I politely say “No Thanks” and end the...
Who Will Do Your Next Task?
It seems I have been involved in a number of discussions lately about outsourcing services overseas. My stand is that our business will never outsource services overseas that can be done here in Australia, by Australians. However in an open minded kind of way I have...
Google Algorithm April 21 Update Confirms Importance of SOcial, LOcal & MObile (SOLOMO)
Google indicated last year that extra emphasis was going to be given to mobile responsive websites. Furthermore, the early adopters of integrated mobile ready sites with quality local search capabilities are going to be the standout winners with the next Google update...