Modern marketing

The Blog

2013 Marketing Tips

As happens at the start of the year all of the experts come out and give their take on what is going to be the 'thing' to do in their chosen field for that year. Marketing for 2013 has certainly had its fair share of articles written and thoughts provided.I am...

Visionary presents at Melbourne Joomla! Day Conference

By Craig AllanVisionary Group gave two eCommunity presentations at a conference run by a Melbourne based User Group for Joomla! – a Content Management System website platform used both in-house and for all our client website projects.Joomla! CMS is one of the most...

Getting Online

This week I built and created an online store – a proper one with the shopping cart and everything. It was exciting and tedious all at the same time and it made me very thankful that my partner (in life and business) is an expert in these areas of website...

The Thing About Making A Decision

I have just had to make a big decision – you know the ones that are going to shift the course of your life and also possibly impact on others also – not the ‘what am I going to have for breakfast’ type decisions. – a real decision.We have all made ‘real’ decisions in...

Search Engine Optimisation (SEO)

By Craig Allan"I've spent so much money on my website, but nobody is visiting my site - what do I do?"We hear this almost every day, business operators have created a substantial investment in their website; it looks great and engages visitors... but knowbody knows...

When A Business Gets Stuck

Often I look at businesses and wonder how they are surviving – their windows are covered in A4 computer print outs, they don’t have a logo – or have 4 – no website, no social media, grumpy staff. They do everything that you shouldn’t. In truth the owners have...

Who You Are

Our world puts people into categories; you are a child, a student, baby boomer or Gen X, Y or Z, a worker, traveller and parent. You are this religion or that; you are put in a social class. Your family values determine if you marry and have babies; if you go out and...

Challenges for a Business in a Facebook World

By Craig Allan, Visionary GroupWhen I sat down to write this article I recalled numerous conversations about Social Media, and Facebook in particular. We’ve reviewed some of the finer issues that consistently emerge in talks with our client partners... most of the...

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