Effective marketing Strategy development will be guided by your Research and also your business plan. A clear marketing strategy will provide direction for your marketing activity and also a way of measuring your activities. It will establish goals and the optimal marketing mix to achieve the goals.

Strategy will allow your organisation to direct its resources effectively to achieve specific outcomes.

At the ‘thought stage’ of the Visionary marketing process this is where you can dream of what you want to achieve in your business and with your services or products. Your Strategy will guide the Campaigns that you will implement in order to meet the vision and mission of the organisation.

Strategy will give your business a guide on how to proceed. Your Strategy will be made up of a series of goals. Each goal needs to be tested against the SMART philosophy to ensure that it is robust. The SMART acronym stands for:
S pecific
M easurable
A chievable
R elevant
T ime sensitive

A good marketing strategy will assist an organisation to achieve its vision and mission, through setting objectives or goals for your marketing.

While many businesses, especially with experience, will determine many of these areas by intuition, rarely writing it down and rarely reviewing. A business that has good research at its foundation will be able to use that Research and also intuition to develop strong marketing strategies to grow their business. Company relevant Strategy will ensure that creative and effective marketing campaigns can be developed.

It is important to review your strategy regularly and effective first and second stage Research will help with this review.

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